Macdonald Design LLC @[email protected]

We are all about helping our clients and small businesses in general. So, we thought we’d put together a guide to help small, local businesses sharpen their marketing toolset in our ever-changing economy.

Check out our latest Afresh post!

Local Marketing Essentials in the Digital Age – Part 1: Strategy and Basics

https://macdonalddesign.com/local-marketing-essentials-in-the-digital-age-part-1-strategy-and-basics/

#santacruz #localmarketing #smallbusiness #marketingstrategy

#HappyNewYear
#marketingstrategy #flexiblemarketing #HNY2023

For my first real post about design I thought I’d explain my #logo (it’s actually a #logotype if you want to be picky).

I wanted it modern with subtle design and art cues. The typefaces are Bauhaus and Courier; Bauhaus, arguably a symbol of the ultra-modern, clean, abstract font of the time; and, Courier, the monospaced take on one of the first mass-used typefaces thanks to the typewriter. The layering of these two typefaces with a little negative space was it.

My #logotype was born, in 1996.

Hello all!

I thought I'd introduce myself and my company, Macdonald Design.

We have been doing #GraphicDesign, #WebDevelopment and #Marketing work in #SantaCruz since 1999. I built my fist website with Netscape Navigator Gold, Photoshop 2.5 and HoTMetaL in 1996. It was a hobby/side hustle.

The company I worked for sold and moved in 1998. They gave me a "golden handshake" and I started my own company in 1999. Wow, it's been a ride ever since...

#Introduction